#NoWasteWithin – a new campaign for people who blog about food!

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In the UK, we love, love, love sharing pictures of our food and food blogging has really taken off. Even bloggers who don’t blog about food as a main topic often end up adding a recipe or two to their blog. Or fill their Instagram feed with pictures of #foodporn. I am no exception and my Instagram feed is full of pictures of food!

Food blogging and food waste

These bloggers, vloggers and Instagrammers make food look exciting, tasty and tempting. They are influencing people’s food choices and changing the way we think about food. When food is made to look incredibly appealing for a photo shoot it isn’t always eaten at the end of it.  If avoiding food waste isn’t top of the agenda, there are lots of reasons why this might happen, however most of it can be avoided with a little planning.

Food waste is a massive problem for households in this country. The latest WRAP report states that 70% of post farm gate food waste comes from our homes. This waste costs the average UK family £700 a year and can give off methane in landfill.  Food bloggers are perfectly placed to use their influence to lead the way in encouraging people to reduce food waste.

Emma Dawson from the Food Brood raised the issue of food waste in food blogging in a Facebook group recently. In response I suggested we start up a pledge for people who blog about food to sign up to.

The #NoWasteWithin pledge

The pledge is called No Waste Within and you can use #nowastewithin when sharing on social media. Emma has put together a brilliant website jammed packed with information about the pledge. You can join in with it here: No Waste Within. Go check it out and get listed on the supporters page! You can also join the UK Food Waste Bloggers Facebook Group. This is a new group for bloggers to discuss this campaign and food waste and blogging in general. If you are new to reducing food waste, then I am currently developing a course to help people reduce their kitchen waste. Send me an email on ecothriftyliving@gmail.com to register your interest and I will let you know when it becomes available.

As a quick overview of the pledge, if you do food blogging of any kind and you would be happy to commit to trying to avoid food waste where possible in the making of your blog posts and social pictures, write a blog post about the campaign to announce it to your readers and use the picture below to highlight the campaign:

When you post pictures or videos of food where no food was wasted, you can also add the logo and the pledge:

“I promise that no food waste was created by the development, cooking, styling and photographing of this recipe and that, where it wasn’t possible for me to enjoy it myself, I have redistributed, repurposed, retained or recycled the food.” – No Waste Within

For more details and resources relating to the campaign visit No Waste Within Also in case you are wondering, as little food as possible is waste in the making of this blog and I have signed up to the pledge too.


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